Text

Course syllabus - Marketing and Interaction in Networks

Scope

7.5 credits

Course code

FOA313

Valid from

Autumn semester 2015

Education level

Second cycle

Progressive Specialisation

A1F (Second cycle, has second-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2015-02-04

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-10-16
    • Latest update: 2016-10-16

    Articles

    Cova, B.; Salle, R.

    The industrial/consumer marketing dichotomy revisited: a case of outdated justification?

    Journal of Business & Industrial Marketing, 2008

    Normann, R.; Ramírez, R.

    From value chain to value constellation: Designing interactive strategy

    Harvard Business Review, 1993

    Pels, J.

    Exchange relationships in consumer markets?

    European Journal of Marketing, 1999

    Prahalad, C.K.; Ramaswamy, V.

    Co-creation experiences: The next practice in value creation

    Journal of Interactive Marketing, 2004

    Shankar, V.; Malthouse, E.C.

    The growth of interactions and dialogs in interactive marketing

    Journal of Interactive Marketing, 2007

    Vargo, S.L.; Lusch, R.F.

    It's all B2B...and beyond: Toward a systems perspective of the market

    Industrial Marketing Management, 2011

    Other Materials

    Bråth, M

    "Vad är en Ad Blocker och vad gör den med marknadsföringen?"

    -,

    URL: Link

    Djerf, K

    Ad blockers ökar i raketfart - når snart mobilen

    -,

    URL: Link

    Wolf-Watz, S

    Ad blocker-bomben - här är nästa stora skräckscenario för sajterna

    -,

    URL: Link

    Henton, L.

    Business-Consumer Interactions on Social Media Mean More Dollars Spent

    -,

    URL: Link

    Sklar, C

    How to use social media to understand and engage your customers

    -,

    URL: Link

    Dunér, H

    Reklamaffären är hotad. Dagens Industri

    Dagens industri,

    URL: Link

    Lea, W

    The New Rules of Customer Engagement

    -,

    URL: Link

    Freeman, K; Spenner, P; Bird, A

    Three Myths about What Customers Want

    -,

    URL: Link

    Studenten ska själv hitta och läsa 10 vetenskapliga artiklar under kursens gång

    -,

    • Ratified date: 2015-10-19
    • Latest update: 2015-10-19

    Books

    Penrose, Edith Tilton.

    The theory of the growth of the firm

    4th ed., rev. ed. : Oxford : Oxford University Press, 2009. - 1 online resource (xlix, 249 p.)

    ISBN: 9780191570360 (electronic bk.) LIBRIS-ID: 12133329

    Articles

    Artiklar från bibliotekets databaser

    -,

Grade

Pass with distinction, Pass, Fail