Print Course syllabus
Course syllabus - Markets, the Growth of Firms and Marketing
Scope
7.5 credits
Course code
FOA312
Valid from
Autumn semester 2015
Education level
Second cycle
Progressive Specialisation
A1F (Second cycle, has second-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2015-02-04
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
The theory of the growth of the firm
4th ed., rev. ed. : Oxford : Oxford University Press, 2009. - 1 online resource (xlix, 249 p.)
ISBN: 9780191570360 (electronic bk.) LIBRIS-ID: 12133329
Articles
Market and marketing of functional food in Europe
Journal of food engineering, 2003
The Discovery of Opportunities: Extending the Economic Theory of the Entrepreneur, volym 28
Small Business Economics, 2007
International brand promotion standardization and performance
Management Research Review, 2015
The myopia of new marketing panaceas: the case for rebuilding our discipline
Journal of Marketing Management, 2008
The Nature of the Firm, Economica
Economica, New Series, 1937
Studenten ska själv hitta och läsa 10 vetenskapliga artiklar under kursens gång
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Books
The theory of the growth of the firm
4th ed., rev. ed. : Oxford : Oxford University Press, 2009. - 1 online resource (xlix, 249 p.)
ISBN: 9780191570360 (electronic bk.) LIBRIS-ID: 12133329
Articles
Artiklar från bibliotekets databaser
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Grade
Pass with distinction, Pass, Fail