Course syllabus - Strategy and International Marketing

Objectives

The purpose of this course is to give students an overview of the different international environments that a company operates in and provide tools to deal with the issues that arise in the company's international contexts. This includes understanding of how companies handle local and global marketing strategies, how they organize their internal operations, and how they use strategy to compete in global and local markets.

Learning outcomes

After completion of the course the student should be able to:
Evaluate options regarding market analysis and a corporate strategies for entry into international markets
- Implement analysis of a country's national competitive advantages concerning related and supporting industries, terms of factors, demand, business structure, strategy and competition
- Develop a marketing plan based on appropriate theories and models from the literature and other collected and reviewed material
- Make judgments based on incomplete information regarding a company's political, economic, cultural and technological environment
- Collaborate with colleagues and actively contribute to solving tasks
- Communicate and present (orally and in writing) conclusions and methods to an international audience of both specialists and non-specialists
- Reviewing and providing feedback on other students' work, and argue and discuss about their own contribution in the learning activities

Course content

The course provides an international and cultural perspectives on management and marketing where we discuss and analyze the political, economic, cultural and technological environment. The course provides a broad view of the multinational corporation and its global and local environment. A company operating in a global market must be able to implement and manage their marketing strategies effectively in order to be able to organize their activities so that it can be competitive in global and local markets. Part of the course is to create models to solve marketing problems in an international environment and to study a company's approach to internationalization.

Tuition

Lectures, seminars and groupwork.

Specific requirements

Degree of Bachelor of at least 180 credits of which at least 90 credits of progressive specialization in Business Administration. In addition Swedish B/Swedish 3 and English B/ English 6 are required. In cases where the course is given in English, exemption from the Swedish B/Swedish 3 is given.

Examination

Assignment (INL1), Assignment submitted directly related to the seminars, 1 credit, mark Pass (G)
Seminar (SEM1), 4 credits, mark Pass (G) or Pass with Distinction (VG)
Written exam (TEN1), 5 credits, mark Pass (G) or Pass with Distinction (VG)
Project (PRO1), 5 credits, mark Pass (G) or Pass with Distinction (VG)

Active participation in seminars is required.
The project will be presented orally and in writing in two steps. The grade includes opposition. 
The final grade is calculated as an average of all the parts of the course. All parts must be completed in order to receive a grade.

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

The course overlaps 7,5 credits with EFO215 Marketing Issues in an International Context and 7,5 credits with EFO216 Global and Local Marketing Strategies.