Course syllabus - Relationship Marketing - More Than Just a Loyalty Program
Scope
1.5 credits
Course code
FOA812
Valid from
Autumn semester 2014
Education level
First cycle
Progressive Specialisation
G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2014-10-16
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
Grade
Pass, Fail