Text

Course syllabus - Markets and Companies

Scope

7.5 credits

Course code

FOA131

Valid from

Autumn semester 2014

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2014-03-04

Status

This syllabus is not current and will not be given any more

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-10-10
    • Latest update: 2016-10-10

    Books

    Axelsson, Björn; Agndal, Henrik

    Professionell marknadsföring

    3., [uppdaterade] uppl. : Lund : Studentlitteratur, 2012 - 533 s.

    ISBN: 978-91-44-07110-7 (inb.) LIBRIS-ID: 12298965

    Articles

    Johansson, Björn

    TO KEEP THE CUSTOMER SATIESFIED AND HAPPY - HOW?

    http://www.thecasecentre.org, 2016

    URL: Link

    • Ratified date: 2014-10-20
    • Latest update: 2014-10-20

    Books

    Axelsson, Björn; Agndal, Henrik

    Professionell marknadsföring

    3., [uppdaterade] uppl. : Lund : Studentlitteratur, 2012 - 533 s.

    ISBN: 978-91-44-07110-7 (inb.) LIBRIS-ID: 12298965

Requirements

General entry requirements

Grade

Pass with distinction, Pass, Fail