Text

Course syllabus - Business on Global Markets

Scope

7.5 credits

Course code

FOA211

Valid from

Autumn semester 2014

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-02-01

Revised

2014-02-03

Status

This syllabus is not current and will not be given any more

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2017-06-26
    • Latest update: 2017-06-26

    Books

    Hollensen, Svend.

    Global marketing

    7. ed. : Harlow, England : Pearson, 2016 - xliv, 825 s.

    ISBN: 9781292100111 LIBRIS-ID: 19529439

    Articles

    Teworte, Victoria; Martinez de Albeniz Margalef, Victor

    Berlin Brandenburg International Airport

    IESE, Spain, 2015

    Chong, Yvonne; Gilbert, A. Lee

    Sembcorp Utilities: Powering Sustainable Growth in Emerging Markets

    ABCC at Nanyang Tech University, Singapore, 2017

    • Ratified date: 2014-08-12
    • Latest update: 2014-08-12

    Books

    Hollensen, Svend

    Global marketing

    6. ed. : Harlow ; : Pearson, 2014 - xlv, 792 s.

    ISBN: 9780273773160 (print) LIBRIS-ID: 14718712

    Articles

    Alenuskin, Dmitry; Schotter, Andreas

    BMW of North America: Dream It. Build It. Drive It

    Thunderbird School of Global Management, 2012

    Siegel, Jordan; Poliquin, Christopher

    Yum! Brands

    Harvard Business School, 2012

Grade

Pass with distinction, Pass, Fail