Course syllabus - Nordic Perspectives on Marketing and Management

Objectives

Knowledge

- to provide knowledge about marketing and management from a cross culture perspective

- to provide understanding and awareness about business culture in general and how it affects communication between people from different countries and backgrounds.

- to increase the understanding of the concept service quality by explaining different aspects of service management and marketing seen from the customers, the employers and the employees points of view

- to provide knowledge of differences between marketing of services and goods

- to provide knowledge of how to handle and evaluate stability, changes and relationships in industrial networks

- to provide knowledge about decision processes in industrial marketing from a network point of view

- to provide insights into relationships analyses as regards to various production technologies and products

Learning outcomes

Abilities

International Business Culture

- to be able to explain general principles of international business culture such as; understanding of the meaning of culture in general, characteristics about business culture, business culture problems, differences, dynamics, assumptions and actual behaviour

- to be able to compare marketing and management in the Nordic countries with other countries from a global and cultural perspective

Service Management and Marketing

- to be able to manage service competition by help of established service management and marketing principles and models

- to be able to apply service quality aspects in the management of productivity in service organizations

Industrial Marketing in a Network Perspective

- to be able to analyse relationships of industrial companies, where these are perceived as parts of a larger network.

- to be able to use the interaction model and other relevants industrial concepts in order to make problem identifications, analyses and suggested actions with emphasis to the marketing situation

- to be able to write an analysis of an industrial business case in a group together with other students.

- in making the case analysis the students ought to be able to find strategic choices, which are represented by the companies in the case and in the course literature, explain why it has evolved as it did and how this could affect possible future actions from other companies in the network.

Course content

The course consists of four parts:

Part 1 International Business Culture
Part 2 Service and Relationship Marketing

Part 3 Industrial Marketing in a Network Perspective

Part 4 Case-work in International Business Culture, Service

Tuition

Teaching is given in the form of lectures, tutorials, presentations and seminars. The seminars are compulsory.

Specific requirements

Business Administration 60 credits with progression. At least 45 credits must be completed by course start. At least 5 credits of management accounting which can be achieved by the course Cost and Management Accounting I 7,5 credits or similar course. At least 15 credits on level G1F. In addition English course B/Enlish course 6 is required.
Foreign students are required to submit a test of English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5. The test is mandatory for all applicants except for those from Australia, Canada, Ireland, New Zealand, Great Britain and the USA.

Examination

PM (PM02),5 credits, marks Pass (G) or Pass with distinction (VG)
Examination (TEN3), 5 credits, marks Pass (G) or Pass with distinction (VG)
Examination (TEN4), 5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

EXAMINATION:

Two separate written examinations covering the course literature (Part 1+2 and Part 3) and five case seminars. covering different aspects of cultural, service, relationship and network marketing. During these seminars marketing problems will be presented and discussed. All written examinations and seminars are conducted in the English language.

MARKS:

Both Swedish and ECTS marks are given. The Swedish marks are Pass (Godkänd), Pass with Distinction (Väl godkänd) or Fail (Underkänd) for the whole course (15 ECTS-points). The Swedish marks and the ECTS-marks for the whole course will be based on the balanced result of the two individual written exams (5+5 ECTS-points) and the case seminars (5 ECTS). The case seminars, done by a group of 3-4 students, must also be passed in order to obtain a final mark for the whole course. All parts of the course can have the marks Pass with the  Distinction, Pass or Fail.