Text

Course syllabus - Business on Global Markets

Scope

7.5 credits

Course code

FOA211

Valid from

Autumn semester 2013

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-02-01

Status

This syllabus is not current and will not be given any more

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2013-08-05
    • Latest update: 2013-08-05

    Books

    Hollensen, Svend

    Global marketing : a decision-oriented approach

    5. ed. : Harlow : Financial Times Prentice Hall, 2011 - xliii, 756 s.

    ISBN: 9780273726227 (pbk.) LIBRIS-ID: 11893499

    Mandatory

Grade

Pass with distinction, Pass, Fail