Text

Course syllabus - Marketing 1

Scope

7.5 credits

Course code

FOA111

Valid from

Autumn semester 2013

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-09-02

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2013-12-17
    • Latest update: 2013-12-17

    Books

    Kotler, Philip; Armstrong, Gary; Parment, Anders

    Marknadsföring : teori, strategi och praktik

    Harlow : Pearson, 2013 - xxi, 442 s.

    ISBN: 9780273736004 (print) LIBRIS-ID: 13746584

    Reference literature

    Bryman, Alan; Bell, Emma

    Business research methods

    3. ed. : Oxford : Oxford University Press, cop. 2011 - xxxvii, 765 s.

    ISBN: 9780199583409 LIBRIS-ID: 11926162

    Skärvad, Per-Hugo; Olsson, Jan

    Företagsekonomi 100. : Faktabok

    15. uppl. : Malmö : Liber, 2011 - 486 s.

    ISBN: 978-91-47-09634-3 LIBRIS-ID: 12065023

Requirements

General entry requirements

Examination

Exercise, Marketinvestigation, 1.5 credits, marks Pass (G) or Pass with distinction (VG)
Exercise, Marketplan, 3 credits, marks Pass (G) or Pass with distinction (VG)
Examination, 3 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail