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Course syllabus - Marketing Basics

Scope

7.5 credits

Course code

EFO252

Valid from

Autumn semester 2013

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-02-01

Status

This syllabus is not current and will not be given any more

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2013-08-05
    • Latest update: 2013-08-05

    Books

    Baines, Paul; Fill, Chris; Page, Kelly

    Essentials of marketing

    Oxford : Oxford University Press, 2013. - xxiii, 413 p.

    ISBN: 9780199646500 (pbk.) LIBRIS-ID: 14553341

    Other materials

    Two cases will be used for the seminars

    Akademin för ekonomi, samhälle och teknik,

Objectives

- to provide knowledge about theories, models and concepts within Marketing
- to give insights in essential concepts in marketing such as: Marketing mix, promotion mix, segmentation, customer satisfaction, differentiation, positioning, value, strategies in different stages in the product life cycle, strategies for products and brands, characteristics of services, industrial products, pricing, distribution, promotional activities etc
- introduce the students into understanding and solving marketing problems and situations

Learning outcomes

- to be able to integrate and use basic marketing theories and models in solving marketing problems in companies and other organizations
- to be able to take strategic marketing decisions in companies and other organizations
- to be able to analyze and discuss marketing problems,
- to identify and choose methods and theories for solving marketing problems

Course content

Part 1 Marketing Management
Part 2 Case seminar 1
Part 3 Case seminar 2

Tuition

Teaching is given in the form of lectures and 2 case seminars. The seminars are compulsory.

Requirements

English B.

Examination

Exercise (INL1), 1.5 credits, marks Pass (G) or Pass with distinction (VG)
Exercise (INL2), 1.5 credits, marks Pass (G) or Pass with distinction (VG)
Examination (TEN1), 4.5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

The examinations are all individual. The written exam is covering the course literature and the case seminars covers marketing situations and solving marketing problems. At the seminars, the students are expected to participate by handing in individual reflections and participating in the discussions. The written examinations and the case seminars are conducted in the English language.

Both Swedish and ECTS-marks are given. The Swedish marks are Pass (Godkänd) or Pass with Distinction (Väl godkänd) or Fail (Underkänd) for the whole course (7,5 ECTS-points). The Swedish marks and the ECTS-marks will be based on the balanced result of the written examinations and participation in the case seminars.