Text

Course syllabus - Event Marketing

Scope

7.5 credits

Course code

EFO229

Valid from

Autumn semester 2013

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-02-01

Status

This syllabus is not current and will not be given any more

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2013-06-26
    • Latest update: 2013-06-26

    Books

    Mossberg, Lena; Ahlbom Sundqvist, Ann

    Att skapa upplevelser : från OK till WOW!

    Lund : Studentlitteratur, 2003 - 211 s.

    ISBN: 91-44-02687-0 : 338:00 LIBRIS-ID: 9063148

    Andersson, Tommy; Larson, Mia; Mossberg, Lena

    Evenemang : från organisering till utvärdering

    Lund : Studentlitteratur, 2009 - 219 s.

    ISBN: 978-91-44-05351-6 LIBRIS-ID: 11442173

    Compendiums

    Fransson, E.; Törnqvist, T.

    Utvärdering av Event marketing

    D-uppsats Linköpings universitet, 2001

    Linge, J.; Skantze-Carlsson, J.

    Event marketing - en begreppsutredning

    D-uppsats Linköpings universitet, 2004

    Wittlock, P.; Hemminger, J.; Johansson, J.

    Effektmätning av Event Marketing

    Lunds universitet, 2003

    Sveriges annonsörer

    Kunskap om event & event marketing från annonsörer, säljare och rådgivare, volym 1

    Akademin för ekonomi, samhälle och teknik, 2011/09

    Södersten, I; Östman, I

    Gör någonting roligt ! Vaddå ska vi kasta pil eller ?! - En studie kring betydelsefulla variabler vid skapandet av ett eget event

    Magisteruppsats Handelshögskolan vid Umeå Universitet, 2010

    Nylund, P; Palmqvist, S

    Rock´n Roll Control: The Live Sessions - Festivalprojektets ekonomistyrning - en studie av Arvikafestivalen och Hultsfredsfestivalen

    Magisteruppsats Göteborgs Universitet, 2010

    Articles

    Martensen, A.; Grynholdt, L.; Bendtsen, L.; Juul Jense, M.

    Application of a Model for the Effectiveness of Event marketing

    journal of advertising research, 2007

Examination

Exercise, 1 credits, marks Pass (G)
Exercise, 1 credits, marks Pass (G)
Exercise, 5.5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail