Print Course syllabus
Course syllabus - Practical Marketing - what, how and why
Scope
15 credits
Course code
EFO220
Valid from
Autumn semester 2013
Education level
First cycle
Progressive Specialisation
G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2013-02-01
Status
This syllabus is not current and will not be given any more
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Marknadsförarens nya regelbok : varumärken, reklam och media i nytt ljus
1. uppl. : Malmö : Liber ekonomi, 2003 - 141 s.
ISBN: 91-47-07247-4 (inb.) : 397:00 LIBRIS-ID: 8875075
Other materials
Artiklar kommer även att användas enligt lärarens instruktioner.
Akademin för ekonomi, samhälle och teknik,
Specific requirements
Business Administration on level G1N 30 credits, at least 22,5 credits must be completed at the beginning of the course.
Examination
Exercise, 3 credits, marks Pass (G)
Exercise, 3 credits, marks Pass (G)
Exercise, 3 credits, marks Pass (G)
Examination, 6 credits, marks Pass (G) or Pass with distinction (VG)
A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.
Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.
Grade
Pass with distinction, Pass, Fail