Print Course syllabus
Course syllabus - International Marketing
Scope
15.0 credits
Course code
FOA266
Valid from
Autumn semester 2025
Education level
First cycle
Progressive Specialisation
G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements)
Main area(s)
Business Administration
Organisation
School of Business, Society and Engineering
Ratified
2025-01-16
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Articles
Theme 1 - Business in International Settings
Globalization in the age of Trump
The globalization of markets
Articles
Theme 2 - The International Manager
What is a global manager?
pp. 101-108.
International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept
597-614.
Articles
Theme 3 - Sustainability
Are consumers international? A study of CSR, Cross-Border Shopping Commitment and Purchase Intent among Online Consumers
Vol. 32, No.4, pp. 239 - 254. DOI: 10.1080/08911762.2018.1528652
Corporate social responsibility in international marketing: review, assessment, and future research
Articles
Theme 4 - Digitalization and Internationalisation
Digitalization of companies in international entrepreneurship and marketing
Digitalization and International Online Sales: Antecedents of Purchase Intent
URL: Link
Business Model Innovation for Industrie 4.0: Why the "Industrial Internet" Mandates a New Perspective on Innovation
URL: Link
Objectives
The course aims to provide students with an overview of the international environment in which businesses operate and equip them with tools to address marketing issues that may arise in an international context.
An additional purpose is to develop students' skills in oral and written presentation, ability to interact, critical and analytical thinking, information retrieval, review of literature, and other materials, as well as teamwork.
The overarching goal of the course is to create an interactive learning environment that provides fertile ground for the exchange of values and ideas, offers students insights into different ways of life, and enables them to develop a broad understanding of international marketing.
Learning outcomes
After successfully completing the course, students will be able to:
Knowledge and understanding
- Orally and in writing, describe both the practical and theoretical aspects of various international markets and related marketing issues.
Skills and abilities - Demonstrate the ability to integrate knowledge and manage complex tasks when evaluating different options for market analysis and handling strategies for market entry and/or ongoing operations in international markets.
- Develop a marketing plan based on relevant theories and models from the course literature as well as other collected and reviewed information.
- Formulate and make well-founded assessments of a company's political, economic, cultural, and technological environment, even when the information is incomplete.
- Clearly and effectively interact and present conclusions, supporting evidence, and methods (for the above-mentioned learning outcomes), both orally and in writing, to both specialists and non-specialists, including an international audience.
Evaluation ability and approach - Conduct peer reviews and provide constructive collegial feedback on other students' work, as well as argue for and discuss their own contributions to their learning process.
- Demonstrate that the work undertaken during the course has been conducted in a highly individual and independent manner, meaning that the student is expected to take responsibility for their own studies while indirectly contributing to other students' learning and development by actively participating in various learning activities throughout the course.
Course content
The course provides an international and cultural perspective on management and marketing, focusing on the analysis and discussion of political, economic, cultural, and technological factors. It also considers the influence of government policies and the surrounding business environment on companies. A key aspect of the course involves developing models to address marketing challenges in an international context.
Another focus of the course is the critical application of collected information from various activities to practical skills essential for marketers in diverse international settings. Assignments are based on case studies that enable the students to examine and analyze the marketing strategies of different companies.
The course places significant emphasis on developing the ability to understand academic articles and enhancing skills in both oral and written presentations. A critical component is fostering strong communication skills, enabling students to effectively connect theories and models to practical tasks, preparing them for their future professional careers.
Specific requirements
Business Administration 60 credits with progression of theese 15 credits must be on level G1F. In addition English course 6 is required.
Examination
Project (PRO1), 5 credits, grades: Excellent (A), Very Good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, revision possible (Fx), Insufficient (F). Relates to learning outcomes 2-6.
Home-exam (HEM1), 5 credits, grades: Excellent (A), Very Good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, revision possible (Fx), Insufficient (F). Relates to learning outcomes 2, 4, and 7.
Seminar (SEM1), 5 credits, grades: Excellent (A), Very Good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, revision possible (Fx), Insufficient (F). Relates to learning outcomes 1, 5, and 7.
A student who has a certificate from MDU regarding disability study support, can request adaptions for the examination. It is the examiner who takes decisions on any adaptions, based on the certificate and other conditions.
Grade
AF-skala
Interim Regulations and Other Regulations
The course overlaps entirely with EFO253 and FOA232