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Datum 2022-01-28
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“MDU introduced me to international cooperation”

Emelie Borrman, alumn från Internationella marknadsföringsprogrammet (IMF).

Emelie Borrman, an alumna of the International Marketing Programme (IMF), was looking for an education that provided international experiences, where she also had the flexibility to shape her study time based on her interests.

How did you find your student years?

“They were fantastic! Just as I had hoped for, I had the opportunity to participate in several international projects during my education, where I got to work with students from other global universities.

My choice of degree programme was based on my wish to gain as much international experience as possible. I applied for a place on the Bachelor’s degree in Business Administration and marketing with a clear international specialisation. At the same time, I wanted the flexibility to shape my study time based on my interests in computers and technology."


What is your best memory?

“Euroweek 2018 Kapfenberg, where I, together with students from all over the world, dealt with the topic "Business Digitalization". It was a very informative experience where I also made contacts for life. During the conference we attended the FH Joanneum (the University of Applied Sciences) in Kapfenberg, Austria. We were allowed to take part in interesting lectures in, for instance, smart production, preparing and presenting our projects and experiencing a great deal of Austria's culture.

Something I carry with me in this time of the coronavirus pandemic is the experience of working in digital teams. During the preparations ahead of Euroweek I was part of an international digital team. The first time we saw each other in real life was in fact the day before the presentation of our project. Despite different backgrounds, study specialisations and length of studies, we were able to cooperate efficiently which eventually led to our meeting in Kapfenberg.”


What do you work with today?

“Since getting my degree, I have been working as a consultant at Deloitte in Stockholm. My duties include a needs analysis of the requirements of our business prior to the acquisition and implementation of a new system. As part of my work, I am involved in many aspects from identifying needs to a complete implementation of a CRM (Customer Relationship Management) system, for instance.”

How have you benefited from your studies in your work?

“In many ways, it was during my exchange in Bruges that I discovered my interest in Salesforce, which is a platform I work with today.”

Why did you choose MDU?

“My choice was based on my wish to gain as much international experience as I could. I applied for a place on the Bachelor’s degree in Business Administration and marketing with a clear international specialisation. At the same time, I wanted the flexibility to shape my study time based on my interest in computers and technology.


How did MDU give you the opportunity to shape your study time?

“Partly by introducing me to international collaborations, and also by creating the right conditions for me to be able to take part in these. I felt that my course syllabus was flexible enough and allowed room for this.

I let my interests decide which courses I chose and took the opportunity when I had the chance to study courses in English. In addition, it gave me the chance to broaden my network and create meaningful contacts with other students.


We encourage all alumni to cooperate with MDU in various ways, for example as a mentor and guest lecturer. What do you think of that idea?

“It's important, I thought it was very interesting to listen other people's experiences from both their studies and work.”


Is there anything else you wish to tell me?

“I would recommend anyone to apply for international courses and projects. There are many opportunities at MDU to get involved in current areas and learn from students with different specialisations and experiences. When I started my studies, I wasn't quite sure what specialisation I wanted to pursue, but that didn't stop me from seeking the answer to this during my studies. It suddenly came to me, as I sat in a classroom in Bruges, that I had finally chosen the right one.”

 

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