WEBVTT

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— I find people fascinating.

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Seeing how people
function in different contexts.

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My name is Magnus Frostensson—

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—and I am a professor of
industrial economics and organisation.

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I have been for about
a year and a half now.

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This field,
industrial economics and organisation—

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—is very much about people,
technology and industry.

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And quite a lot about leadership.

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Being able to lead these people
and understand them—

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—in relation to technology
and to industry.

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What happens when you try
to manage people in an organisation?

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Is it possible?
Does it work?

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How do they react?
Is it responsible to do so?

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Those kinds of things
I find very interesting.

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To be part of people’s everyday lives.

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In my case, mainly
in industrial contexts.

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Within companies and in business life.

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That gives me a lot—

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—and hopefully I can also
give something back.

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I hope and believe that
it does give something back.

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Even if it does not
change the world as such.

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I actually think that when you
feel that someone respects you.

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Someone says something like—

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—Magnus, you seem to
know something about this.

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It seems
to be a field you have mastered.

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Would you like to join our project
or come and talk about this?

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I find that enjoyable and it actually
makes me a little, little proud too.